About Me

Building brand clarity in complex industries—one story at a time.

’m Amanda Barrett, a strategic marketing and communications leader with 12+ years of experience helping high-integrity brands connect with the people who matter—online, on paper, and in person.

I specialize in turning complexity into clarity, crafting brand systems that scale, and guiding teams toward smarter, more human marketing

The Backstory (With Some Buzz)

I started my career in automotive—where regional teams moved fast, customer loyalty was everything, and messaging had to matter. I learned to write tight, think cross-functionally, and lead without a title.

Since then, I’ve led communications for national construction brands, scaled content strategies from scratch, built in-house PR functions, and helped executive leaders show up with more intention online.

Now? I bring strategy, structure, and a creative edge to the industries that are often overlooked—AEC, auto, B2B, and everything in between.

Quick Facts

  • 📍 Based in the Bay Area

  • 🎓 J.D. in Tax Law + B.S. in Managerial Economics (yes, really)

  • 💡 Favorite tools: SEMrush, Google Marketing Suite (Analytics, Tag Manager, Search Console), Canva, Adobe Creative Suite, ConvertKit, Squarespace, WordPress—and a growing stack of AI tools I'm building and refining to drive smarter strategy, faster workflows, and stronger results.

  • ✨ Bonus buzz: Transformed websites into lead machines, built data-driven strategies that convert, guided legacy brands online, and turned metrics into marketing that moves the needle.