the NEW
Marketer
For brands done renting attention.
Let’s Stop Pretending.
You didn’t start your business to become a part-time marketing department.
You launched the site.
You hired the designer.
You occasionally “boost” a post and immediately question your life choices.
And still —
You’re not consistently ranking.
You’re not visible in AI-driven search.
You don’t know which half of your marketing is decorative and which half is doing something useful.
That’s not a motivation issue.
It’s a structural issue.
And structure is my favorite problem.
I Build Websites That Behave.
I help established Napa businesses turn their websites into disciplined, revenue-producing adults.
Not digital brochures. Not aesthetic mood boards. Not “vibes.”
Actual lead engines.
That means:
Local visibility that attracts the right clients (not random browsers)
Messaging that converts without sounding desperate
Architecture built around revenue, not compliments
Intake systems that follow up automatically — because you have better things to do
Clear insight into what’s working and what’s quietly leaking money
You don’t need more content.
You need structure.
The kind that fills your pipeline while you’re busy being excellent at your job.
Three Ways to Fix What’s Underneath.
Website Performance Architecture
Projects begin at $14,500
A strategic rebuild of your website’s structure, messaging, and search positioning so it generates revenue — not just traffic.
This is infrastructure-level work.
We refine positioning.
Restructure search hierarchy.
Strengthen conversion flow.
Align intake systems.
Visibility Reset Intensive
$6,500 | 4-Week Strategic Engagement
A focused deep dive to diagnose exactly what’s limiting your visibility — and build a clear, prioritized plan to fix it.
This includes:
• Full website performance audit
• Local search visibility analysis
• Conversion pathway review
• Competitive positioning insights
• 90-day strategic action plan
Best for businesses that know something isn’t working — but want clarity before rebuilding.
Fractional Growth Strategy
Starting at $4,500/month
Ongoing executive-level strategy for businesses that want steady, scalable lead flow without hiring a full-time CMO.
Includes:
• Monthly strategic oversight
• Visibility and lead-flow review
• Campaign direction
• Structural growth advisement
For established businesses ready to move deliberately — and grow predictably.
I’ve Seen the Inside of the Machine.
SEO. Paid media. Brand positioning. Executive rooms with very expensive coffee.
And here’s what I learned:
Most marketing problems aren’t creative.
They’re structural.
Businesses don’t fail because they lack ideas.
They fail because their visibility is duct-taped together and no one wants to admit it.
Most agencies chase impressions.
I care about production.
Because your website shouldn’t just sit there looking polite.
It should produce.
Trusted By Industry Leaders
The Buzz Brief
Straightforward insights on visibility, website performance, and sustainable growth.
